Three Trends in Digital Marketing All Law Firms Need To Incorporate |
Posted: March 5, 2019 |
We’re almost two months into February and first quarter reports are quickly approaching, which is when every law firm is going to ask themselves how well their marketing strategies have been working so far this year. The truth of the matter is that in the world of digital marketing there are always going to be rapid changes, and Google is about to announce some changes in March that will ultimately put a monkey wrench in a lot of firms’ marketing strategies if they haven’t already been innovating, especially when it comes to mobile-friendliness. It’s crucial to stay up on all of the latest trends so that you can stay on top of your competition in terms of keyword search results and rankings, and we’re very fortunate enough to have partnered up with Torgenson Law, a very reputable Chandler Personal Injury Attorney who have done wonders for their digital marketing in recent years, to help us with compiling this list of three trends that all firms should keep on eye on going into the end of 2019’s Q1. So the following are three trends to keep on eye on and potentially incorporate immediately into your firm’s marketing strategy: Hyper-Personalization There’s no doubt about it that online users have high expectations when they’ll end up coming to your law firm’s website, and one of the main expectations that they’ll have is that your site is going to be able to provide them the answers to the questions or concerns they’re immediately having through personally relevant content. Content relevancy is going to continue to be a really important part of digital marketing throughout the rest of 2019 because Google is also catching on to this trend and is capable of gauging user engagement on a site. But when it comes to legal websites, if you have relevant content that helps people that content can end up do wonders in terms of building leads and increasing conversions. But now we’re at a point in legal marketing in which remaining relevant isn’t going to be quite enough to gain an advantage over your competition, and what’s really necessary is becoming hyper-relevant. This includes things like fully customized emails, unique landing pages, and homepage variations based off of certain personas within your clientele. These are just a few tactics that are working really well right now. Check out this article to learn more about how your law firm can benefit from hyper-personalization. Data Security Increase Online data security is a huge issue that is going to be one of the major legal issues for the next year or two throughout the United States and abroad. Law firms of course hold very sensitive information in the cloud and other data storage devices, and it’s going to be crucial to ensure your data is protected to make your clients more rest assured to work alongside your firm. There are even new laws like the General Data Protection Regulation (GDPR) that are being enacted, and more are certainly on the way. What this essentially is going to result in is more law firms investing money and overall work into their own data security, and this factors into marketing strategies because you can showcase this data security as a perk or incentive for clients to want to work with your firm. HTTPS over HTTP may seem like an old trend that has already been resolved by most firms, but it goes without saying that it’s a necessary shift that will keep potential clients on your site. No matter what, if you haven’t had data security as a top priority it’s going to definitely be one this year. Voice Search Optimization All companies, not just law firms, are catering to voice searches. This is because people of all ages are using voice commands and search tools to help them find certain information online these days, and this trend is only going to continue. Things like smart speakers are helping people search online, but it’s the ways in which people utilize these types of search methods that are going to change marketing strategies for law firms. Content that’s optimized for voice searches need to be implemented within your firm’s website, and that’s especially the case for local search results. When it comes down to it, there are a lot of trends that help legal marketers stay on top of their competition. It really takes a lot to stay on the cutting edge within this field, but utilizing these three trends can ultimately put you and your firm in the right direction so your Q2 reports DEFINITELY show positive upswings!
|
|||||||||||||||||||||||||||||||||||||||||||
|